Methodology
The full SEO operating system
60+ tasks organized into 10 delivery phases.
01 — Discovery & Measurement Foundation
- Client Brief & Scope Validation
- Access & Analytics Readiness
- Data Availability Decision
- Baseline Date & Measurement Rules
02 — Business, Brand & Market Intelligence
- Business Analysis
- Brand & Positioning Intelligence
- Messaging & Tone of Voice
- Customer Language / VOC
- Target Audience & Customer Journey
- Product / Service Intelligence
- Market Research
- Competitor Intelligence
- Historical SEO Analysis
03 — Audit & Opportunity Diagnosis
- Technical SEO Audit
- On-Page SEO Audit
- Content Audit
- UI / UX Audit
- CRO Audit
- Off-Page & Authority Audit
04 — Search, Entity & Semantic Intelligence
- Keyword Research
- SERP & Search Intent Analysis
- Keyword Clustering
- Keyword Mapping
- Demand & Opportunity Forecasting
- Entity Research & Mapping
- Semantic SEO & Topical Map
05 — Architecture, Strategy & Measurement
- Site / URL / Taxonomy Architecture
- Internal Linking Architecture
- Content Strategy
- SEO Strategy Presentation
- SEO Roadmap
- KPI Framework
- Strategy Approval
06 — Technical, Content & On-Page Implementation
- Technical SEO Implementation & QA
- Content System & Templates
- Metadata System
- Content Planning
- Page-Level Optimization
- Structured Data
- Publishing & QA
07 — CRO, Revenue, Authority & Local SEO
- Product / Category CRO
- Cart & Checkout Optimization
- CRO Testing Roadmap
- Authority Strategy
- Link Building & Digital PR
- Mentions & Reclamation
- GBP / Local SEO
- Local Citations & Reviews
- Local Pages & Schema
08 — AI Search / GEO / AEO
- AI SEO Strategy & Baseline
- Knowledge Graph / Entity / Citation Optimization
- AI Search Optimization
- AI Mention & Share of Voice Monitoring
- LLM Visibility Dashboard
09 — Monitoring, Reporting & Optimization
- SEO KPI Dashboard
- Weekly / Monthly Reporting
- Quarterly Strategy Review
- Continuous Optimization
10 — SEO Operating System & Automation
- SEO SOP Library
- Checklist Library
- Template Library
- Custom GPT / AI Assistants
- SEO Automated Systems
- Master SEO Playbook
- SEO Operations Manual
- Automation Framework
Stack
The instruments used in real delivery.
Core SEO & Analytics
SemrushAhrefsScreaming FrogGoogle Search ConsoleGA4Looker StudioGoogle Tag ManagerPageSpeed InsightsLighthouseMicrosoft Clarity
AI & Search Assistants
ChatGPTClaudeGeminiPerplexityCopilotCustom GPTs / AI AssistantsFraseSurfer SEO
Automation & Engineering
Python for SEOGoogle Apps ScriptHTML / CSS / JavaScriptRegex workflowsCSV / JSON processingSEO automation systems
Advanced Technical SEO
Log File AnalysisCrawl Budget AnalysisJavaScript SEO & RenderingIndexation GovernanceFaceted NavigationSite MigrationsStructured DataCore Web VitalsProgrammatic SEOHreflang / International SEO